Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

London brand experience agency ignis unveils Retailemetry TM at TFWA

London brand experience agency ignis unveils Retailemetry TM at TFWA

ignis, the brand experience agency, have launched their first product from new tech venture, ignovation labs. The launch took place at the TFWA Digital Village in Cannes, which attracted Europe’s leading travel retail brands. Retailemetry TM is a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in […]

BETC and Bouygues take you on the real Tour de France

BETC and Bouygues take you on the real Tour de France

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]

B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]

Kaspersky explores the price people put on personal mobile phone data with unique London pop-up

Kaspersky explores the price people put on personal mobile phone data with unique London pop-up

The Data Dollar Store created by cybersecurity company Kaspersky Lab caused a stir in the heart of London’s technology capital in Old Street. Customers queued from the early hours to get their hands on exclusive prints but in a twist to how the artwork could be purchased, reacted with initial surprise but a willingness to give up […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

IMImobile: 68% of consumers prefer customer service over digital messaging channels

IMImobile: 68% of consumers prefer customer service over digital messaging channels

Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]