67% of digital display to be sold programmatically by 2019, according to Zenith

67% of digital display to be sold programmatically by 2019, according to Zenith

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published on November 20. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. […]

Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]

Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

London cabbies to become Capital’s new life-savers

London cabbies to become Capital’s new life-savers

Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]

3 Mobile’s Gang of Fast Food Misfits May Be The Funniest Thing You See Today

3 Mobile’s Gang of Fast Food Misfits May Be The Funniest Thing You See Today

Blinkink directing duo Chris Bristow and Jack Sachs have combined their distinctive filmmaking styles to create this misfit gang of freeby fast-food characters for 3 Mobile. A frenzied mob of fast food, entertainment and travel related characters rampage through the streets of London in support of their new Wuntu rewards app. In this new spot, devised […]

Cryptocurrency Pioneer POW Integrates with Twitter

Cryptocurrency Pioneer POW Integrates with Twitter

POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]

S.O.S Amitié Puts Words on Pain with Buzzman and Facebook

S.O.S Amitié Puts Words on Pain with Buzzman and Facebook

S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]

Launch of Wolfenstein II with AKQA and Bethesda Softworks

Launch of Wolfenstein II with AKQA and Bethesda Softworks

AKQA developed a creative strategy to capture the unique in-game world of a Nazi-occupied 1960s America through Nazified pop culture. led the design and production of the game’s identity, including logo, key art, packaging, and supplementary art, as well as the entire Collector’s Edition of the game centered around our Elite Hans concept. The game was […]