Magners Targets Lovelorn Hipsters with Tinster Dating App

Magners Targets Lovelorn Hipsters with Tinster Dating App

Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]

New Era of Music Debuts at Starbucks with Spotify

New Era of Music Debuts at Starbucks with Spotify

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]

GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]

Convenience is everything: Click & Collect and delivery are the future of shopping

Convenience is everything: Click & Collect and delivery are the future of shopping

According to research unveiled January 14, convenience is the key factor for the future of retail and Click & Collect is leading the charge: around one in five (18%) believe that the service ‘changed the way they shopped’ last year, beating mobile phones, tablets and smartwatches, while more than a quarter (26%) say it’s making […]

Facebook Trials Audience Network Ads on the Mobile Web

Facebook Trials Audience Network Ads on the Mobile Web

Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]

New York City to Replace Payphones with Wi-fi Hotspots

New York City to Replace Payphones with Wi-fi Hotspots

The City of New York, in partnership with technology consortium CityBridge, has announced ambitious plans to replace 7,500 existing payphones with wi-fi hotspots around the city, providing locals and tourists with free, superfast connectivity. The LinkNYC project emerged from a call for proposals made by Mayor Bill de Blasio’s administration in 2014, looking for ways […]

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