Volkswagen Smileage: Socialising Road Trips App

Google is rolling out its Art, Copy & Code campaign this summer. For those who don’t know what it is:  Art, Copy & Code campaign is a series of projects to show how creativity and technology can work together, and Google will be partnering with the likes of Volkswagen, Burberry and adidas and their agencies. There […]

Nestlé Announce New Digital Labelling Scheme

Nestlé Announce New Digital Labelling Scheme

Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]

Flickr app to rival Instagram

Flickr app to rival Instagram

Hoping to capitalize on Instagram’s recent bad publicity, Flickr has launched their revamped app. The Yahoo-owned photo service is well known as a web service, but the latest major update to its mobile app has introduced features that enable it to take Instagram head on. The most prominent changes to the Flickr app are the […]

Bar Louie Launches “Buy a Drink” App

Bar Louie Launches “Buy a Drink” App

Bar Louie has partnered with Seattle startup graZie Mobile to revolutionize virtual gift giving. They have developed a mobile app that allows Facebook users to send, receive and request Bar Louie drinks from their Facebook friends. How many times have you heard the familiar phrase, “the next round is on me,” says Bar Louie, CEO […]

MEC and CIC reveal 2013 consumption trends in China

  MEC and CIC released today their “Consumption Trends China 2013” Report. New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in scope, affecting […]

A multi-screen future for on demand TV

A multi-screen future for on demand TV

TV screens and mobile devices to become the screens of choice for on demand viewing in Great Britain, reveals new Kantar Media insight LONDON — The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according […]

Alipay and Ogilvy Shanghai simplify bill payments

Alipay and Ogilvy Shanghai simplify bill payments

Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay’s one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends. The videos show how Alipay […]

1 27 28 29