BT and Wunderman Thompson have launched an innovative new choose-your-own adventure-style interactive campaign. The “Unstoppable” campaign features an interactive film, created by Wunderman Thompson, which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy […]
Since relocating to their new headquarters in Exchange Quay, TalkTalk and 18-month-old The&Partnership Manchester have hit the ground running, creating many multichannel promotional campaigns, most of which have been delivered during lockdown. This latest campaign is the first to deliver the brand’s new positioning – it just makes SenseSense. Which is about getting everything you want from […]
LeBOM is a slick new football predictor app that allows mates to bet against each other rather than the bookies. Their first marketing campaign was created and produced by Richard Russell & Neil A Dawson & Company. The online campaign is rooted in football culture. This funny, irreverent campaign is designed to attract football fans who […]
Global socially-led creative agency We Are Social has been appointed by Kraft Heinz Continental Europe as its social media agency of record for Heinz in the region. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz by delivering a strategic and creative digital approach to promote […]
- Bland was previously Head of Performance Strategy at iProspect. - He will lead the 100+ digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure.
Havas Media Group has announced the appointment of Paul Bland to the newly created role of Head of Biddable Media, as it seeks to unify its digital team under a new biddable team structure. Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible […]
User experience expert highlights three types of business experiments to create growth opportunities in 2021.
Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]
Creative and digital experience agency Access has been recruited by the Royal Air Force Benevolent Fund to help the charity meet the growing need of people requiring support within the RAF Family. The appointment follows a four-way competitive pitch process.
Established at the end of the First World War, the RAF Benevolent Fund exists to supports those currently serving in the RAF, retired personnel and their families – around 71,000 recipients per year. Central to the Fund’s growth plan is to create a more effective website at https://www.rafbf.org, and Access has been tasked with designing and building a […]
Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst growing the agency’s team and client base and focusing on product and capabilities development. […]
The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace
Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, today announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood […]
Social-first creative agency Digital Natives have appointed Pete Sanna as creative director following a year of sustained growth. Pete joins from Iris, where he spent the last six and a half years as Associate Creative Director, leading social as part of a number of integrated campaigns for global brands including Shell, Samsung, Sane and Philips […]