Avon UK launches first Rep recruitment campaign under new brand platform, Watch Me Now

Avon UK launches first Rep recruitment campaign under new brand platform, Watch Me Now

Avon UK is launching a new Rep recruitment campaign that not only communicates the wide-ranging benefits of being an Avon Rep, but also aims to challenge people’s perceptions of who a typical Avon Rep is. It is the first UK Rep recruitment campaign under Avon’s new global brand platform, Watch Me Now. The platform celebrates […]

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

New Experience Celebrates the Skills of All Canines and Rewards them with a Rebate on GREENIES Dental Treats

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

The GREENIES brand is introducing Doggy IQ, an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius. In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats. The test, which was developed by creative agency adam&eveDDB, features three tail-wagging […]

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.  By […]

Happy Record Store Day from O2

Happy Record Store Day from O2

To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]

‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal

Facebook and Instagram users can support small businesses with a pledge frame, an Augmented Reality (AR) powered Instagram filter or by simply using the hashtag #LoveLocal.

‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of local SMBs, shed […]

Pinterest announces new global shopping and ad features ahead of holiday season

Pinterest announces new global shopping and ad features ahead of holiday season

This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]

Automated Creative adds Saatchi & Saatchi’s Amy Wright to leadership team

Automated Creative adds Saatchi & Saatchi’s Amy Wright to leadership team

Automated Creative, which provides artificial intelligence-led advertising for brands including Diageo, GSK, Unilever, and BOSE, has appointed Amy Wright, previously at Saatchi & Saatchi, as client services director.  In the newly created role, Wright will be responsible for overseeing Automated Creative’s global client base, working with them to make the most of AI driven social […]

Out There Media Strengthens Leadership Team With Africa CEO Appointment

Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa

Out There Media Strengthens Leadership Team With Africa CEO Appointment

Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and […]

UK e-commerce businesses report revenue spikes in excess of 15% since the coronavirus lockdown

Best performing businesses saw week-on-week revenues grew more than 50% from early April Paid search marketing spend up by 50% since May After an initial downturn, paid social marketing budgets now 15% higher than this time last year Businesses increasing social marketing budgets during lockdown saw revenues more than double

UK e-commerce businesses report revenue spikes in excess of 15% since the coronavirus lockdown

UK e-commerce companies have seen significant growth, both in revenues and repeat orders since lockdown. Firms report average annual revenue increases of more than 15% since April in line with the shift to online retail.  The study led by global M&A advisory firm Clearwater International and consumer data specialists Conjura analysed the financial performance of 21 mid-market UK e-commerce businesses ( […]

Nature Valley inspires UK to #visitnature with Tripadvisor

Nature Valley inspires UK to #visitnature with Tripadvisor

Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]

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