Derren Brown announces world’s first psychological theme park ‘experience’ for Thorpe Park

Derren Brown announces world’s first psychological theme park ‘experience’ for Thorpe Park

Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with Thorpe Park Resort, to create the world’s first fully immersive psychological attraction for a theme park. The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art […]

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]

Razorfish CEO Tom Adamski Passes Away Aged 43

Razorfish CEO Tom Adamski Passes Away Aged 43

Tom Adamski, who served as global chief executive officer of Publicis Groupe‘s Razorfish Global network for less than one year, has passed away after a battle with cancer. He was 43 years old. Shannon Denton, the Razorfish veteran and North American CEO, stepped up to serve as interim global chief when Adamski began receiving treatment. […]

McCann London boosts digital capabilities with strategic and editorial hires

McCann London boosts digital capabilities with strategic and editorial hires

McCann London has bolstered McCann LIVE, its digital and social offering, by hiring Irina Kondrashova as Strategy Director and the BBC’s Chris Hamilton in the new role of Editorial Director. Irina Kondrashova leads McCann LIVE’s integrated strategic services and is part of the planning team working across L’Oreal Paris, Microsoft and Zurich. Previously, Irina was […]

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]

McCann London CEO Zaid Al-Zaidy appearing as expert panelist on The Apprentice: You’re Fired

McCann London CEO Zaid Al-Zaidy appearing as expert panelist on The Apprentice: You’re Fired

Zaid Al-Zaidy, CEO of advertising agency McCann London is taking the latest Apprentice casualty to task on BBC Two’s The Apprentice: You’re Fired. Together with host Jack Dee, the show’s regular panelist Romesh Ranganathan and journalist Grace Dent, Zaid will critique this week’s teams and their attempt to create an ad campaign for a new […]

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