Air Canada Appoints JWT Canada as Agency of Record

Air Canada Appoints JWT Canada as Agency of Record

JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]

Earth creates new identity for the Commonwealth

Earth creates new identity for the Commonwealth

Consultancy Earth has created the new look for the Commonwealth – an intergovernmental voluntary organisation of 54 member states. The states, which were mostly territories of the former British Empire, have no legal obligation to one another, but are united by shared values of ‘democracy, human rights and the rule of law’, according to the […]

Paddy Power ties with Stonewall to support gay footballers

Paddy Power ties with Stonewall to support gay footballers

Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]

Lexus Races Real IS Hybrid On Virtual Track

Lexus Races Real IS Hybrid On Virtual Track

A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the person […]

Volvo President Performs Daring Stunt For New Ad

Volvo President Performs Daring Stunt For New Ad

Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]

The Brand Union and Digit update Vodafone’s look

The Brand Union and Digit update Vodafone’s look

WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]

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