Wes Anderson creates Castello Cavalcanti for Prada

Wes Anderson creates Castello Cavalcanti for Prada

Wes Anderson is a guy who loves his vintage fashion and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman. In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as the […]

Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for ‘Stunt’ campaign

Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for ‘Stunt’ campaign

Jean-Claude Van Damme has starred in Volvo’s latest ad for its ‘Stunt’ campaign, performing the splits in between two moving FM trucks. Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president […]

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support the […]

Maynard Malone expands team with FMCG & mobile marketing experience

Maynard Malone expands team with FMCG & mobile marketing experience

Digital creative agency, Maynard Malone, hires five specialists including head of delivery senior appointment as demand for digital marketing services continue to grow. The new appointments have extensive experience in working with worldwide FMCG brands, both in agency positions and client-side and managing director of the London based agency, Ameet Chandarana is positive that their […]

M&S runs Christmas teaser campaign

M&S runs Christmas teaser campaign

Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]

Diet Coke ‘hunk’ unveils dog shampoo ads

Diet Coke ‘hunk’ unveils dog shampoo ads

Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]

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