Ex-Cheil COO Matt Pye hired to lead INNOCEAN UK

Ex-Cheil COO Matt Pye hired to lead INNOCEAN UK

Matt Pye has been hired by INNOCEAN UK to lead the next chapter in the development of UK business. His remit is to further strengthen the relationships with key INNOCEAN clients including Hyundai Motors UK and Kia Motors UK, and to lead the charge on new business. Pye will report in to Sang-Hoon Rhee, the […]

MEC Manchester hires Joanna Parnell as Managing Partner

MEC Manchester hires Joanna Parnell as Managing Partner

MEC Manchester has boosted its senior line up by hiring Joanna Parnell as Managing Partner. Parnell will lead the paid digital team and drive forward the agency’s proposition to clients and new business. She reports to MEC Manchester’s Managing Director Mick Style. She joins MEC from Unique Digital where she was Strategy Director. Parnell is […]

The Specialist Works hires new Head of Brand Partnerships Lucy Davis

The Specialist Works hires new Head of Brand Partnerships Lucy Davis

Award-winning customer acquisition agency, The Specialist Works, has appointed Lucy Davis to Head of Brand Partnerships. The newly created role will see Davis have direct responsibility for several services, including Goodwill Works (facilitating client partnerships to deliver low cost acquisitions), Personar, the UK’s only personality-type database and email and postal data. Davis will be heading […]

DewGibbons + Partners hires Paul Domenet as Creative Director Communications

DewGibbons + Partners hires Paul Domenet as Creative Director Communications

DewGibbons + Partners, the London-based independent brand design consultancy, has hired former Saatchi & Saatchi Creative Director Paul Domenet to the new role of Creative Director Communications. In a distinct departure from the creative industry’s business as usual, Domenet will be developing communications as an integral part of the agency’s strategic brand design offering. He […]

VML promotes Chris Wood to European role as Amanda Farmer takes over London leadership

VML promotes Chris Wood to European role as Amanda Farmer takes over London leadership

VML has promoted Chris Wood to Executive Director, Europe, and Amanda Farmer to Managing Director, London, as the agency expands its global operations. Chris has led VML’s London office for the past five years in his role as Managing Director, overseeing accounts such as Premier League, Whitbread, Xbox, Bridgestone and Virgin Active as the agency […]

Verto Analytics Expands Executive Team with New Global Senior Vice President of Marketing & Managing Director in UK

Verto Analytics Expands Executive Team with New Global Senior Vice President of Marketing & Managing Director in UK

Verto Analytics, the world’s first single-source, cross-device audience measurement solution provider, announced two key strategic executive appointments to further position Verto Analytics as the global leader in next-generation media measurement services. Alison Murdock has joined Verto Analytics as Senior Vice President, Marketing, and is responsible for leading global brand strategy, marketing, and communications out of […]

TBWA Takes the Lead This Women’s Day with Poignant Film

TBWA Takes the Lead This Women’s Day with Poignant Film

The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity. The campaign, branded ‘Take The Lead,’ includes a poignant two […]

Maxus appoints Robert Marshall as its head of programmatic

Maxus appoints Robert Marshall as its head of programmatic

Maxus has announced the appointment of Robert Marshall as its head of programmatic. Marshall joins from Rocket Fuel, where he was head of UK platform and managed client services for the programmatic marketing platform provider. With five years’ experience within programmatic, he has delivered media buying campaigns and implemented data-driven marketing strategies for some of […]

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]

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