Closer appoints new staffing director Helen Braybrook

Closer appoints new staffing director Helen Braybrook

Experiential agency, Closer, has appointed Helen Braybrook as staffing director to oversee the recruitment, training and management of the agency’s promotional staff for its live brand activations. Braybrook will work to Closer’s proposition of delivering Human Brand Experiences; she will report directly into Liz Richardson, Closer’s managing partner. Closer’s ambitions for its staffing division will […]

‘There is a huge knowledge and opportunity gap around AI,’ says LoopMe’s Stephen Upstone

‘There is a huge knowledge and opportunity gap around AI,’ says LoopMe’s Stephen Upstone

LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide. We had a chance to catch up with their CEO, Stephen Upstone during the Cannes Lions Festival, who revealed to us the company’s foray into Artificial Intelligence and discussed the impact the technology will have on the […]

bigdog hire Harman Randhawa as Associate Director

bigdog hire Harman Randhawa as Associate Director

Full-service, integrated marketing agency bigdog announced Harman Randhawa has joined its management board as Associate Director. Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also taking an active role on accounts, including kitchen appliance manufacturer NEFF and food and drink brand Princes. This will be alongside helping to shape […]

Space appoints Naz Nazli and Alex Ball as Creative Heads

Space appoints Naz Nazli and Alex Ball as Creative Heads

Creative agency Space has appointed former J. Walter Thompson creatives Naz Nazli and Alex Ball as Creative Heads to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. Nazli and Ball, the creative team behind the latest TV campaign for Berocca, have over 20 years of […]

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

Every year the cream of the Marketing, Advertising and Communications Industry gather in France for the Cannes Lions Festival, and this year was no different. We caught up with one of the Industry’s brightest mind and SapientRazorfish’s Global Chief Creative Officer, Daniel Bonner, who spoke about moving into his new role and how the Marketing Industry […]

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]

Adrian Botan on his career journey and his blueprint for McCann Worldgroup

Adrian Botan on his career journey and his blueprint for McCann Worldgroup

Adrian Botan is Global Executive Creative Director at McCann Worldgroup. Before that, he was Creative Director at McCann Erickson Romania, which was named one of the top 50 creative agencies in 2007 by the Gunn Report. In 2011, his agency became the first to bring a Cannes Grand Prix to Central and Eastern Europe. In […]

Energy BBDO’s Andrés Ordóñez talks about ‘Sarah and Juan’ and the agency’s creative vision going forward

Energy BBDO’s Andrés Ordóñez talks about ‘Sarah and Juan’ and the agency’s creative vision going forward

Andrés Ordóñez is a proven creative leader and a force for innovation at Energy BBDO. He has over 15 years of experience in integrated marketing, helping some of the most successful brands in the world achieve creative greatness. One such brand to reap the rewards of Andrés’ creative brilliance recently was Wrigley’s. His ‘Sarah and Juan‘ […]

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

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