JKR Unveils the Creative Behind Metallica & Dave Pickerell’s Sonically Finished American Whiskey, Blackened

JKR Unveils the Creative Behind Metallica & Dave Pickerell’s Sonically Finished American Whiskey, Blackened

Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American whiskey, […]

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

One in four in the UK revealed to be CorpSumer, according to MWWPR report

One in four in the UK revealed to be CorpSumer, according to MWWPR report

Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]

Sunshine secures strategic investment to fuel growth in US and China

Sunshine secures strategic investment to fuel growth in US and China

Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]

Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]

Creative Mentor Network appoints Russ Lidstone as Chair

Creative Mentor Network appoints Russ Lidstone as Chair

Creative Mentor Network (CMN) has appointed Russ Lidstone, Group CEO of The Creative Engagement Group and former CEO of Havas London, to the position of Chair. Lidstone will perform the non-exec role in addition to his Group CEO role at The Creative Engagement Group. Lidstone takes up the newly created position as the charity seeks […]

Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

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