Home » Archives by category » PR

Uber launches first major campaign as it looks to widen appeal

Uber launches first major campaign as it looks to widen appeal

Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The  company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]

New digital banking platform ‘B’ launches with integrated brand campaign

New digital banking platform ‘B’ launches with integrated brand campaign

B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second TV […]

IgnitionOne appoints Limelight to boost positioning in UK market

IgnitionOne appoints Limelight to boost positioning in UK market

Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the […]

Report Reveals Investment in Social Media is Fading

Report Reveals Investment in Social Media is Fading

The popularity of social media channels as a tool to engage with employees is waning, according to a survey of over 500 Internal Communications (IC) professionals. The fifth annual Inside Insight market survey – carried out by the global recruitment specialist for corporate and marketing communications, VMA Group – found that less than half (43%) […]

Sony Music Entertainment launch Kygo’s debut album, Cloud Nine, on Spotify

Sony Music Entertainment launch Kygo’s debut album, Cloud Nine, on Spotify

Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]

Clash of commuters! Wasserman creates brand experience and online campaign for Clash of Kings

Clash of commuters! Wasserman creates brand experience and online campaign for Clash of Kings

Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]

Page 1 of 15123Next ›Last »