TWELVE creates “Surprising Combinations,” a new campaign for Merlin Entertainments’ London Attractions

TWELVE creates “Surprising Combinations,” a new campaign for Merlin Entertainments’ London Attractions

Creative agency TWELVE launches its first campaign for Merlin Entertainments, in its role as newly appointed lead creative and strategic agency for all of the leisure company’s London attractions. The integrated campaign will drive awareness of and demand for Merlin’s great-value, cluster ticket proposition, while promoting Merlin’s iconic and exciting range of London attractions. Merlin […]

Volvo UK and Valenstein & Fatt win Channel 4’s £1 million Diversity in Advertising Award

Volvo UK and Valenstein & Fatt win Channel 4’s £1 million Diversity in Advertising Award

Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt; […]

Mission Motorsport launches a novel new marketing tool

Mission Motorsport launches a novel new marketing tool

Mission Motorsport has launched a new way to raise money while enabling supporters to make their mark on the charity, literally. The Forces’ charity, which aids in the recovery and rehabilitation of those affected by military operations by providing opportunities through motorsport, is selling prime advertising space on its race truck for as little as […]

easyJet launches in-flight library to get kids reading this summer

easyJet launches in-flight library to get kids reading this summer

One of Europe’s leading airline easyJet, have announced a new Summer reading campaign to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low. In the summer of 2017, easyJet will fly 750,000 families out of UK airports on their holidays. That means […]

Birmingham PR Agency Strengthens Consumer Team with New Director

Birmingham PR Agency Strengthens Consumer Team with New Director

PR and social media communications consultancy WPR Agency, formerly Willoughby Public Relations, has appointed Rebecca Williams as consumer director. Rebecca joins the Edgbaston-based agency having spent 10 years at McCann in Solihull where she headed up accounts including Oxfam, Robert Welch and McCarthy & Stone. As consumer director at WPR she will be tasked with expanding […]

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]