Clarity PR announced that Alex MacLaverty has been appointed Global COO of the fast-growing firm. Previously MacLaverty rose through the ranks at Hotwire, where she held numerous senior positions culminating in being appointed Hotwire’s COO and President EMEA & ANZ in 2017. Alex’s appointment follows a period of rapid expansion and significant investments for Clarity, […]
Sainsbury’s is the target of a new Greenpeace campaign on plastic packaging and has been mocked in an April Fool’s video. The UK’s second biggest supermarket is ridiculed in the comedy clip for its dismissive attitude on reducing plastics and its failure to take sufficient action. Greenpeace is calling for Sainsbury’s to set yearly plastic […]
Caring Skin, one of Singapore’s leading facial spas, is sending customers into outer space to clear blemishes and treat sensitive and inflamed skin. The new 150-minute suborbital ‘pop-up’ treatment, dubbed The Astronaut Facial, is endorsed by Camira Asrori and Cassandra Tan, the official treatment ambassadors. Camira and Cassandra both swear by the new technology, saying […]
The Sun Hols from £15, which offers Sun readers bargain holidays at more than 290 holiday parks across the UK and Europe, has launched a new campaign to promote its 2019 offering. Created by News UK’s in-house agency Pulse, the campaign is centred around getting the most out of your holiday and will feature user […]
Full-service agency, Chemistry announced it has been named AOR for LifeStyles Healthcare in North America, whose portfolio of brands include SKYN (non-latex) and LifeStyles (latex) branded condoms, lubricants, devices and other sexual well-being product offerings. In addition to the AOR win, Chemistry is being tapped for national projects for brands including retail chain, Kirkland’s and […]
Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specialising in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimisation. The acquisition of Vertical Measures further bolsters Investis Digital’s ability to deliver on its Connected Content approach, which combines […]
This spring, Little Tikes is set to launch one of its most impressive and playful campaigns to date. As the renowned toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick off the celebrations, Little Tikes is embarking on a UK tour created by global […]
FinchFactor announced that the global communications company has rebranded as futurefactor, refining its proposition to reflect significant changes in the industry. The futurefactor leadership team has also expanded, with Nick Bailey as Creative Partner & CEO and Sarah Taylor as Client Partner joining Kerrie Finch, Founding Partner & President. futurefactor, headquartered in Amsterdam with offices […]
Brand experience agency Slice, part of ENGINE, will rebrand to ENGINE Brand Experience, effective immediately. In its 20-year history, Slice has delivered award-winning brand experiences for some of the biggest brands globally, transforming how they engage with consumers in an innovative and meaningful way. Following ENGINE’s restructure at the beginning of the year to one […]
New York brand design agency Vault49 announced the opening of its London studio. Launching on 1st April, it will be led by Paul Woodvine, until recently Global Design Director for Global Beverages at PepsiCo. Founded in 2002, Vault49 has built a reputation for its ability to create a brand language on and off-pack that engages […]