Salvation Army Uses Political Humour To Generate Donations In Brazil

Salvation Army Uses Political Humour To Generate Donations In Brazil

 A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]

espnW presents special balls against inequality in sports

espnW presents special balls against inequality in sports

espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are […]

WPP Confirms Investigation Into Sir Martin Sorrell

WPP Confirms Investigation Into Sir Martin Sorrell

Holding company WPP has confirmed an independent investigation into CEO Sir Martin Sorrell. In a statement released by the board last night read: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is […]

British cycling brand Le Col launches new spring/summer collection

British cycling brand Le Col launches new spring/summer collection

The premium cycling brand Le Col has launched their highly anticipated SS18 male and female range. The collection introduces a new design scheme, class-leading comfort and a dedication to technical performance which makes this collection stand-out among its competitors. Founded by British pro-cyclist Yanto Barker in 2011, Le Col has become noted for developing some […]

Jameson Launches Space-Aged Whiskey

Jameson Launches Space-Aged Whiskey

 Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]

Google Mini Donut Shop pop-up tour comes to London

Google Mini Donut Shop pop-up tour comes to London

Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]