180LA Wins Gold and Bronze Cannes Lions for Expedia and VisitBritain’s “Visit Britain” Interactive Film

180LA Wins Gold and Bronze Cannes Lions for Expedia and VisitBritain’s “Visit Britain” Interactive Film

180LA won a Gold Lion in Cyber and a Bronze in Mobile for its interactive mobile film, “Visit Britain” for Expedia and VisitBritain at the 64th Cannes Lions International Festival of Creativity. The agency has been honoured with seven Cannes Lion awards, including one Grand Prix, since the opening of the festival. The interactive film is […]

Marriott International Wins Two Creative Data Cannes Lions

Marriott International Wins Two Creative Data Cannes Lions

M Live, Marriott International’s global marketing real-time command center, was awarded Gold and Silver Creative Data Lions at the Cannes International Festival of Creativity in the categories of Social Data and Use of Real-time Data, respectively. M Live launched in 2015 at Marriott’s Worldwide Headquarters and has since expanded to four locations around the globe. […]

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]

Bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

Bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a powerful campaign to raise awareness of this devastating condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This often rapidly progressing condition can affect anyone, taking away the ability to move, […]

Publicis Groupe and Alibaba announce China Uni marketing partnership

Publicis Groupe and Alibaba announce China Uni marketing partnership

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]

MarComm News at Cannes Lions!

MarComm News at Cannes Lions!

During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]

MarComm’s Star Parade: Meet Rovertos (Rob) Bampiha

MarComm’s Star Parade: Meet Rovertos (Rob) Bampiha

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Out There Media’s Rovertos (Rob) Bampiha, certainly fits that bill. In his 17-plus-years in the business, Rob has worked with the likes of PepsiCo, Diageo, Heineken, Nestle, McDonald’s, P&G and FrieslandCampina. But don’t take our […]

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and TJ Lightwala is a star that has been shining bright for 14-years now. According to Mindshare she brings in depth digital and product perspective and  is responsible for leading the digital platforms, developing new and relevant product […]

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