Media, Content and Technology agency Wavemaker, are partnering with 12 media owners for a one-day takeover of 1Rebel Southbank, offering a schedule of exclusive classes for staff and showcasing their ongoing commitment to promoting the importance of mental health amongst young people. Media Owners including DMG, JC Decaux, Twitter, DCM, Blis, Outdoor Plus, Ocean, Hearst, […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announces the opening of an office in Oslo, Norway. With this new expansion, Impact will now be present in Sweden, Denmark, Finland, Iceland and Norway; providing digital marketers from global Fortune 100 brands who operate there, […]
Tumblr, a creative platform bringing together millions of people and communities from around the world, announced the launch of ‘Seen’, a brand new unique art exhibition exploring the hidden depths, complexities and perceptions of mental health. Partnering with Made of Millions, a grassroots mental health platform that uses art and technology to inspire advocacy, the […]
October 10 – World Mental Health Day – sees the release of a video designed to draw football fans’ attention to On Your Side, a partnership between mental health charity Mind and the English Football League (EFL). Branding and communications agency Our Design Agency (ODA) produced the video. ODA Creative Director Grant Willis says: “This […]
Phrasee’s CEO, Parry Malm, will today call on the marketing industry to move away from using fear and anxiety based marketing messaging in a speech at the Festival of Marketing in London. Phrasee specialises in marketing technology that uses artificial intelligence (AI) to generate optimised marketing copy. It is stepping up its campaign to improve […]
Britvic-backed incubator WiseHead Productions is delighted to announce the appointment of Leagas Delaney as its lead creative agency and Splendid Communications as its consumer PR agency. The appointments have been made following a competitive pitch led by Britvic with support from agency intelligence provider Creativebrief. WiseHead Productions, with a portfolio of premium mixers and zero-proof […]
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network. From its original UK base, Zenith became the first media […]
Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]
Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to expand its Intelligent Marketing Platform globally. Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agencyâs new offering – an innovation lab […]