Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]

Jason Romeyko Reveals His Blueprint For Serviceplan Going Forward

Jason Romeyko Reveals His Blueprint For Serviceplan Going Forward

Jason Romeyko recently becomes Worldwide Executive Creative Director (WWECD) at Serviceplan, working alongside International Managing Partner Markus Noder to amplify globalisation of the network. We had a chance to sit down with Jason during the Cannes Lions Festival and speak about what his vision is for the Group going forward: Q) Take us through your journey from Australia […]

Creativeland Asia’s Raj Kurup: ‘We need to shed the myopia & be more inclusive of the likes of Google to evolve’

Creativeland Asia’s Raj Kurup: ‘We need to shed the myopia & be more inclusive of the likes of Google to evolve’

Creativeland Asia, one of India’s largest and most sought after independent agency. It was founded by Sajan Raj Kurup in the summer of 2007, and is now one of the fastest growing and the most awarded independent communications companies in the country. We had an opportunity to sit down with Raj during the Cannes Lions […]

JWT London’s Lucas Peon on the agency’s future plans and the importance of projects like Female Tribes

JWT London’s Lucas Peon on the agency’s future plans and the importance of projects like Female Tribes

J. Walter Thompson London’s recent reshuffle of their leadership saw Lucas Peon replace Russell Ramsey as the Executive Creative Director. We got an opportunity to sit down with the new man in charge at Cannes, and discuss his vision for the agency going forward: Q) You recently took over as Executive Creative Director at J. Walter Thompson (JWT) London, […]

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity – which distinguishes the world’s best creative work – for its “Virtual Crash Billboard,” a campaign conceived for Parisian Road Safety. “Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions […]

FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]

Serviceplan’s Till Hohmann: “No longer good enough to present a nice campaign based on a clever insight”

Serviceplan’s Till Hohmann: “No longer good enough to present a nice campaign based on a clever insight”

Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. We spoke to their ‎Managing Creative Director, Till Hohmann, who gave us an insight into the agency’s future plans, his thoughts on the future of the Industry and his experience in judging the Direct Marketing category at Cannes in 2017: Q) What was […]

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