Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released February 1. The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the […]

Rediffusion Y&R Relocates to a Larger Office in India

Rediffusion Y&R Relocates to a Larger Office in India

Rediffusion Y&R is relocating its Mumbai Corporate office to Lotus Corporate Park in Goregaon (East). The new office is built on 27,000 sq ft area on the 18th floor. It will bring the offices of entire group companies together namely Rediffusion Y&R, Everest Brand Solutions, Sudler & Hennessey (S&H) and Rediffusion Wunderman. This bigger space […]

M&C Saatchi and CAFOD Illustrate the Impact of War on Families in Hard Hitting Campaign

M&C Saatchi and CAFOD Illustrate the Impact of War on Families in Hard Hitting Campaign

M&C Saatchi has created a hard-hitting awareness campaign for the Catholic Aid Agency for England and Wales (CAFOD), emphasising the tragic loss that families have endured throughout the Syrian conflict. Running from 27th January, the campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, […]

NABS to challenge adland through industry-wide cycling event ‘Ride Adland’ to promote wellbeing and raise vital funds

NABS to challenge adland through industry-wide cycling event ‘Ride Adland’ to promote wellbeing and raise vital funds

NABS (National Advertising Benevolent Society) has announced that it will be launching a brand new sporting fundraiser, ‘Ride Adland’, in October 2016, inviting teams across advertising and media to take part in a cross industry cycling event. The new event has been introduced to align with NABS’ focus wellbeing and community in our industry. Ride […]

Magners Targets Lovelorn Hipsters with Tinster Dating App

Magners Targets Lovelorn Hipsters with Tinster Dating App

Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]

Car servicing giant Kwik Fit launches free fitness classes

Car servicing giant Kwik Fit launches free fitness classes

Kale juice, faddy diet plans and Lycra are all off the menu, as Kwik Fit have launched a new no-nonsense fitness class being trialled at a London car garage this January, in a campaign devised by creative agency Taylor Herring. A new fitness session has been in collaboration with Kwik Fit technicians and personal trainer […]

Red Setter becomes the first Official PR Partner of the 2016 DBA Design Effectiveness Awards

Red Setter becomes the first Official PR Partner of the 2016 DBA Design Effectiveness Awards

Red Setter has become the official PR partner of the 2016 DBA Design Effectiveness Awards. This is the first time the DBA has partnered with a PR agency for its flagship awards event. Prestigious awards Taking place this year on 11th February at Tobacco Dock in central London, the DBA’s annual Design Effectiveness Awards are both prestigious and […]

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