AAR, the management consultancy that helps brands establish and manage marketing partnerships, has today announced the launch of a first-of-its-kind innovation practice, as it also unveils the findings of a landmark study into the corporate innovation landscape. AAR is launching the new practice in response to the growing imperative for businesses to create a culture […]
Although we live in the age of information, having too much information – and not being able to make sense of it – can be overwhelming. For companies that receive large amounts of media coverage every month, analysing this information can provide them with valuable insights that can shape their business strategies. Focal Points has […]
Global experiential advertising agency, Momentum Worldwide, announced the expansion of Momentum Worldwide in India, with the opening of a new Bangalore office to sit alongside its existing Delhi office. The opening of the Bangalore office will enable Momentum to create new market opportunities for existing clients within the South Market, which include Microsoft, Western Digital […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th September. The campaign centres around a ceremonial version of the iconic pride flag which has 2 of the 6 stripes removed […]
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announces that Reach plc, the UK’s largest news publisher and owner of the Mirror, the Express and a number of other regional websites, is joining as a founding partner alongside Guardian News & Media, News UK and The Telegraph. The addition […]
Assured Clarity, the Risk Management and Data Protection company, announced that it has expanded its team of certified GDPR practitioners across Europe. The Assured Clarity team are working with organisations of all sizes and sectors throughout the EU to risk assess, process map and implement change, instilling confidence that they are demonstrably in adherence with […]
Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]