Mindshare UK, part of WPP, is the first agency to join WomenPresent’s mission to increase the ‘podium share’ of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally. As part of Mindshare’s commitment to the initiative, the agency has been influential in signing up leading […]
MOFILM, the people-powered content company, has launched ‘Many Voices’, an initiative that asks filmmakers to pitch film ideas centred around an important theme or issue that matters to people around the world, with the first topic focused on women. Launching March 8th, on International Women’s Day, the first brief asks filmmakers to submit ideas for […]
Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]
Creative agency isobel is supporting the #MeToo campaign as part of International Women’s Day on Thursday 8th March, with a vibrant, no-holds-barred window display in collaboration with artists Oksana Valentelis and Ali Alvarez. isobel’s New Cavendish Street glass frontage, in London’s Fitzrovia, has been filled with colourful, handmade protest signs as part of the creative […]
To mark International Women’s Day on March 8th, experiential marketing agency Sense New York has created a vibrant initiative to #CelebrateWomen, aimed at applauding the most unapologetically strong females who made great strides in 2017 and inspired the Sense team during their first year of business in the US. The agency has created a set of eight striking […]
In recognition of International Women’s Day, creative agency ROTHCO have launched a special campaign to help shine a light on pay inequality and the silence which is fuelling it – ‘The Page Gap’. The agency, part of Accenture Interactive, has developed a collection of bespoke Smythson diaries to send to women of influence in Ireland, […]
The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]
Preoday launched its new dashboard for multi-site venues allowing food and drink businesses to make changes across all or a selection of their outlets at once. With the Global Dashboard, Preoday is enabling its clients to make changes to a range of features at once across sites, including menus, prices, taxes, users, promotions, styling, and pop-up […]
Wavemaker announces the launch of its new programme Women@Wavemaker, that will focus on supporting and empowering female employees. Aimed at addressing the many challenges female employees may face in their careers, the initiative, comprising of both men and women, will find ways to support and solve these challenges, delivering solutions that pioneer the future of […]
Oilatum, the trusted skin health brand from GSK, is to drive standout and hero diversity in the popular skin health category with a brand-new advertising visual and messaging. The new advert aims to put Oilatum top of mind for parents looking out for effective eczema and dry skin solutions for their children. In a crowded […]