Emmi CAFFÈ LATTE, the iced-coffee brand, is launching a new campaign highlighting that 7 out of 10 coffee lovers prefer their product to Starbucks.
The “My Perfect Blend” campaign, created by Things Unlimited the specialist social and influencer agency which is part of TMW Unlimited, will run across digital, outdoor, social media and mobile.
The brand is also collaborating with coffee-loving influencers, including Laura Bradshaw, Laura’s Little Locket, Musings of Emma and East London Mornings on the campaign. These influencers will be creating content for the campaign across Instagram.
The campaign will also run on the brand’s own social channels, on Instagram, Facebook and Twitter. “My Perfect Blend” launches this week and will run throughout the summer.
As well as being the favourite iced-coffee brand on the market, the online ads highlight that the coffee is made with fresh Arabica coffee beans and is expertly blended with fresh Swiss milk.
A recent Emmi CAFFÈ LATTE survey of 135 people found that 7 out 10 people would choose Emmi CAFFÈ LATTE over Starbucks iced coffee.
James Cokell, Brand Activation Manager at Emmi CAFFÈ LATTE said: “The UK’s love for iced coffee is growing every year and we’re proud to be the nation’s preferred brand in this market. With our “My Perfect Blend” campaign, we’re reminding coffee lovers everywhere that our focus is on the finest quality ingredients and the best taste.”
Sophie Chaytor-Grubb, Senior Account Manager at Things Unlimited said: “People who truly love coffee are big fans of Emmi CAFFÈ LATTE, so it’s exciting for us to develop a campaign with the finding that 7 out of 10 people prefer ECL to Starbucks. It’s a brand with a youthful, social, discerning and devoted audience, which helped make working on this campaign so rewarding for us.”
Sophie Chaytor-Grubb, Senior Account Manager at Things Unlimited
Daisy Burleton, Social Media and Influencer Manager at Things Unlimited
Lorena Teruel, Design Director at Things Unlimited
Georgina Venning, Designer at Things Unlimited
James Cokell, Brand Activation Manager at Emmi CAFFÈ LATTE
Laura Grove, Head of Marketing at Emmi UK Ltd
Sophie Elias, Brand Activation Manager at Emmi CAFFÈ LATTE