FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same.

We had a chance to sit down with┬áNorm Johnston, the Global CEO of FAST, during Cannes, to get an insight into this new unit and also get his thoughts on the ever evolving Marketing Industry…

Listen to the full audio interview below:

 

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