FCB Cape Town launches a new ad for the ‘Safely Home’ initiative

Remember FCB Cape Town and the Western Cape Government’s #ItCanWait Don’t Text & Drive message from earlier in 2017? The fail compilation video went viral, reaching 83 million views and 780 000 shares from a worldwide audience.

Now the makers have release a new version – ‘World’s Biggest Idiot?’ – just in time to remind us all to guard against distractions, like that mobile phone, when driving over the December holiday period.

Statistics show that male drivers are a high-risk group, which is why women pay lower car insurance. In the last five years, of the 6 581 drivers who have been killed on Western Cape roads, 88.4% were males (1 204), and 11.4% were females (156). This represents 7.7 male drivers killed for every one female driver.

The Western Cape Government’s ‘Safely Home’ initiative aims to reduce road fatalities by making people think about the consequences of their actions when behind the wheel, travelling in a car, or walking as a pedestrian. The ‘Safely Home’ initiative also addresses distracted driving, driving under the influence, seatbelt use, speeding, and vulnerable road users.

Source: FCB Cape Town 

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