Leading independent marketing contract compliance specialist, FirmDecisions, has appointed Angelika Scarperi as Managing Director for Germany. She will lead FirmDecisions in the DACH cluster of countries – Germany, Austria, and Switzerland – and is charged with enabling advertisers to improve and enhance their relationships with their agency partners. She has taken on this role from Alexander Mauch.
In a career spanning almost 20 years – working for creative and media agencies as well as media auditors – her work has focused on empowering advertisers to optimise media and marketing performance. Angelika joined Ebiquity as MD for Germany in 2013, where she provided independent advice on a wide range of media challenges and channels, including digital product development.
Angelika Scarperi, said: “My purpose is to help our advertiser clients secure transparency in their media and marketing contracts. Contractual compliance is one of the most relevant and challenging topics that advertisers need to address when assessing agency relationships. I’m delighted to be applying my extensive media auditing experience, and my knowledge of both client and agency structures, to our clients’ advantage.”
Hellmut Fischer: General Manager, Ebiquity Germany GmbH, added: “I’m thrilled that Angelika has taken on this important role in our business. Her national and international expertise are the ideal combination to help advertisers address the challenges they face in contract compliance.”
Stephen Broderick, Global CEO of FirmDecisions, added: “Angelika joins as MD for FirmDecisions in one of the most important media markets anywhere in the world. Her experience in both media agency practices and media auditing are the perfect combination to deliver financial contract compliance. Her skills are already adding very real and clear value to our clients.”