Genius Gluten Free appoints TMW Unlimited to lead digital and social

TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch.

TMW Unlimited will work with Genius on digital strategy, advertising and content, as well as social, influencer marketing and PR. The agency will create on ‘always-on’ activity to drive awareness of the Genius brand and develop campaigns to support upcoming product launches. The agency’s first work will launch in late May.

Founded in 2009 by chef and physiologist Lucinda Bruce-Gardyne, Genius holds the number one position in gluten-free bakery – supplying to all major UK retailers and exporting to the EU, USA and Australia. The company produces a wide range of high quality fresh breads and bakery products, catering to coeliac and health-conscious customers alike.

Alison Atkinson, Head of Marketing UK and ROW at Genius Foods, said: “TMW Unlimited’s pedigree in food marketing stood out in this process and we were impressed by their strategic thinking and their passion for our products. We’re thrilled to have them on board.”

Chris Pearce, CEO at TMW Unlimited commented: “We’re always excited by the prospect of working with ambitious and entrepreneurial clients, and the Genius team has these qualities in spades. We’re delighted to be working together and look forward to helping the brand engage new audiences through digital.”

Source: TMW Unlimited 

  Business, Digital, Food, Genius Foods, Marketing, New Account, Social Media, TMW Unlimited, UK