Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role.
She will be charged with leading a robust team of eight and will be responsible for creating large scale deals across all clients within the Group’s award-winning portfolio, including O2 Priority, and Domino’s.
As a senior member of Disney’s Brand and Partnerships team, Smith was incremental in bringing to life clients’ marketing campaigns via innovative and creative initiatives. During her time here she worked to deliver commercial opportunities for clients across multiple platforms. With stints at both Channel 4 and Sky, she brings with her 20 years of industry experience.
Commenting on her new role, Smith said: “Having worked closely with and been so impressed by Havas Media Group during my role at Disney, I’m very excited to be joining such a forward thinking Partnership team. At a time when innovative media solutions are at the top of the client agenda, I’m really looking forward to the challenge ahead and can’t wait to get started.”
Daren Benton, Head of Partnerships at Havas Media Group, said: “Chloe is a great hire for Havas Media Group. Her years of experience and expertise in creating compelling partnerships and her skillset in managing multi-stakeholder deals will be a huge asset to us.”
The news highlights the Group’s continued investment in its Partnership offering across the full breadth of Media and Creative Groups in the UK, ahead of the Havas Village Launch in 2017.