LEGO Story Builder: Augmented Reality App

Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds.

Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling.

Kids would be able to create LEGO buildings, and with the app, they can record stories they come up with on-the-go.

  Adam Pimack, App, Augmented Reality, Builder, Dejan Jovanovic, Digital, German Leal, Helena Heras, Lego, Manuel Mero, Miami Ad School, Mobile, Rafael Perez, Richard Spiegel, Story, Toys