LIDA has appointed one of London’s leading creative stars, Ben Golik, as the agency’s new Chief Creative Officer.
Ben joins LIDA from Rapp where he was Group Executive Creative Director, working on a range of award-winning campaigns for brands such as PayPal, Virgin Media and Heist.
Prior to Rapp, Ben spent 10 years at Kitcatt Nohr, leading the charge on Waitrose, Nando’s and Starbucks, building the agency’s reputation for some of the finest work produced in the customer engagement world.
Ben Golik said: “I could not be more excited about joining LIDA. The agency has everything needed to raise the bar for creativity for our industry – the brightest people, a fantastic can-do culture and a massive level of ambition.”
Victoria Fox, CEO of LIDA, said: “We are just delighted that Ben is joining us. Creative flair and step change thinking is needed more than ever to ensure our whole industry is loud and proud about the unique ability we have to solve marketing challenges for clients. Ben is, quite simply, a star and we can’t wait to get working with him.”