— Lyft (@lyft) July 25, 2017
Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — Taco Mode — that will delight consumers by bringing them to a Taco Bell drive-thru in a Lyft ride.
Taco Mode is an in-app option for Lyft riders, providing passengers with the ultimate Taco Bell experience — including a free Doritos Locos Taco when you ride-thru Taco Bell on the way to your next destination.
Taco Mode will be available — first as a limited release— in Orange County, California, July 27-30, and August 3-6, 2017, between the hours of 9 PM and 2 AM . Taco Mode will then expand into additional markets by year’s end, with a US-wide rollout in 2018.
“Taco Bell and Lyft are two like-minded brands at the forefront of technology and innovation. This extraordinary partnership infuses the culinary world into the ride-sharing cultural movement, making a late-night run for tacos more convenient — and fun — than ever,” said Lyft in their blog.