Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double.

The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials.

By Shazaming the various campaign creations, users instantly access the “Release the Beast” exclusive experience: the full-length “Release the Beast” film, a “Discover Your Beast” quiz, an overview of the new indulgent Magnum Double range and the link to Jack White’s song “High Ball Stepper” featured in the commercial.

The campaign is running until August in the UK, Ireland and Spain, and until September in Italy and Turkey.

  App, Campaign, Digital, Food, Global, Ice Cream, Magnum, Marketing, Mobile, Release the Beast, Shazam, Technology, Unilever