News UK appoints digital consultancy, Red Badger for Sun Savers app

Following a competitive pitch, Red Badger has won a News UK contract to redesign and enhance the popular Sun Savers app.

The Red Badger team has been tasked with improving usability as well as enabling new customer-centric features for the app.

Red Badger started product development in July 2018 with a view to go live at the end of 2018.

Cutting-edge open source technology, such as React Native, React Native Web, GraphQL, Docker, Terraform, and AWS cloud technologies, will be used for the improvement project. The Sun’s team will be empowered to manage content, promotions and automate key parts of the journey, with ease.

Red Badger’s Managing Director, Ben McLeod said “We’re delighted to be working on this hugely popular product with News UK. The work we’re doing will make it easier to use for both readers and the marketing team as they aim to grow their loyalty scheme.”

Justine Salter, Head of Loyalty at News UK said “Red Badger were chosen because of their design and build capability, their knowledge of React Native and collaborative ways of working.”

Source: Red Badger

  Agency, Business, Digital, Marketing, New Account, News UK, Red Badger, Sun Savers App, UK