It introduces the ‘King of the Unexpected’ – a brand advocate who extols his love of living a life full of ‘unexpectations’. He lives for the buzz of anticipation and the thrill of the unexpected, which is why he plays online slots at Sky Vegas.
The through-the-line campaign, which comprises Digital, Social, TV, OOH and Radio activity, breaks with online pre-launch films, OOH and Digital display on Monday 12 February ahead of its official unveiling on TV on Friday 2 March. It runs for four months with media planning and buying through Mediacom Leeds.
Nigel Roberts, creative director at krow said: “The thrill of anticipating the unknown and the unexpected is a fundamental human emotion. So this campaign taps into that, and will continue to celebrate it in a series of fun and unexpected ways.”
krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous incumbent was mcgarrybowen.