Emily Ratajkowski and Neymar Jr. battle it out against the ‘stiff jeans zombies’ in new ad for Replay

Emily Ratajkowski and Neymar Jr. battle it out against the ‘stiff jeans zombies’ in new ad for Replay

Italian denim brand Replay’s latest denim innovation story launched with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’. The campaign, the latest in a series featuring the Hyper range of stretchy denim from the […]

Dutch creative agency 180 Kingsday celebrates their 20th Anniversary

Dutch creative agency 180 Kingsday celebrates their 20th Anniversary

180 Kingsday – originally 180 Amsterdam, one of the godfathers of Amsterdam’s international advertising industry – celebrates two decades in the business. Celebrations kick off at Amsterdam’s Adnight festival on October 5, where 180 will open its doors to reflect on 20 years of big ideas, 180 Thinking and iconic campaigns by presenting a creative […]

180 Kingsday’s New Campaign for Amstel Russia is ‘Serious About Beer and Friendship’

180 Kingsday’s New Campaign for Amstel Russia is ‘Serious About Beer and Friendship’

 In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]

eCommerce giant bonprix awards 180 Kingsday pan-European brand duties

eCommerce giant bonprix awards 180 Kingsday pan-European brand duties

bonprix, which is part of Europe’s second largest eCommerce retailer the Otto Group, launches a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘bonprix – it’s me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘bonprix – it’s […]