Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts […]
Creative agency 180 Kingsday announced that following a series of new business wins and growth on existing clients, they have expanded their team with 15 new hires, seven of which are for the creative department. The hires reflect the agency’s recent appointment as global UEFA Champions League partner for LAYS Pepsico and picking up global projects for […]
Do we ever consider all the things that plants do for us? This is the question posed by the Flower Council of Holland and 180 Kingsday in their biggest campaign around plants to date. The ‘Thanks plants!’ campaign is a playful celebration of everything that plants do for us. Because, if you think about it, […]
Italian denim brand Replay’s latest denim innovation story launched with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’. The campaign, the latest in a series featuring the Hyper range of stretchy denim from the […]
The Flower Council of Holland and Amsterdam creative agency 180 Kingsday present a new TV and online campaign, reminding people why we need more flowers. ‘We need more flowers’ celebrates the wonderful, magical and incredibly diverse effects that flowers have on people. It’s a powerful ode to flowers, and a rallying cry for a life […]
180 Kingsday – originally 180 Amsterdam, one of the godfathers of Amsterdam’s international advertising industry – celebrates two decades in the business. Celebrations kick off at Amsterdam’s Adnight festival on October 5, where 180 will open its doors to reflect on 20 years of big ideas, 180 Thinking and iconic campaigns by presenting a creative […]
The latest film in DHL’s Power of Global Trade campaign from 180 Kingsday, tells the remarkable story of Thomann – the world’s largest music retailer – and the company’s ability to bring music to the world. Thomann, which is based in Treppendorf Germany, started out with one man selling instruments from his rucksack – and […]
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song ‘Dancing in the […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]
bonprix, which is part of Europe’s second largest eCommerce retailer the Otto Group, launches a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘bonprix – it’s me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘bonprix – it’s […]