23red launch creative campaign to warn against deceitful animal sellers

23red launch creative campaign to warn against deceitful animal sellers

Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]

23red adds PR function led by ex-freuds director, Jody Hall to its new agency model

New model, offering and leadership team

23red adds PR function led by ex-freuds director, Jody Hall to its new agency model

Purpose-driven creative agency 23red, today announced the launch of its Vision 2020 initiative and a full agency restructure. It includes a fresh leadership team, a newly created PR offering led by ex-freuds director, Jody Hall and the promotion of Tristan Cavanagh to Creative Director. Building on their award-winning results for clients including Network Rail, NHS Blood […]

Top chefs ‘Stand Up For Food’ in month of action as part of Guardians of Grub campaign

Top chefs ‘Stand Up For Food’ in month of action as part of Guardians of Grub campaign

Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]

23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles.   In a UK media first, the campaign turns three full motion […]

23red joins Eden Project and The National Lottery Community Fund to bring people together for The Big Lunch

23red joins Eden Project and The National Lottery Community Fund to bring people together for The Big Lunch

23red, Eden Project and The National Lottery Community Fund have launched the first in a series of pop-up events aimed at generating awareness and participation in The Big Lunch. On the first weekend in June each year, more that 6 million people take part in The Big Lunch, an initiative that brings people together to […]

The National Lottery Community Fund promote simple caregiving actions that benefit childhood development

The National Lottery Community Fund promote simple caregiving actions that benefit childhood development

23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]

Big Lottery Fund Rebrands as The National Lottery Community Fund

Big Lottery Fund Rebrands as The National Lottery Community Fund

Big Lottery Fund (The Fund) has announced its rebrand to The National Lottery Community Fund. 23red was appointed last year to undertake a strategic review of how the People in the Lead strategic framework was being interpreted across the business, as well as develop a brand narrative for The Fund and review whether a rebrand […]

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]

Department for Transport and 23red release latest THINK! campaign ahead of Christmas

Department for Transport and 23red release latest THINK! campaign ahead of Christmas

The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving.  THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]