Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut, Crane.tv and Cult, unveil an inspiring new project, ‘A Night for Change’ which aims to celebrate global unity through a single night of international artistic expression. In ‘A Night for Change’, Absolut, Cult and Crane.tv brought together seven artists in seven countries around the world, uniting them for a common cause of positive action. […]

Maxus India team with Supari Studios to take us on an Absolut journey across India

Maxus India team with Supari Studios to take us on an Absolut journey across India

Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]