adidas India and Real Kashmir Football Club announce official partnership

adidas India and Real Kashmir Football Club announce official partnership

adidas India announced its Official Partnership with Real Kashmir Football Club (RKFC) – the first football team from the valley to qualify for the country’s top tier I-League.  Beginning with the 2018/2019 season, adidas will become the Official Kit Partner for the club. Leading the way as partners beyond kit sponsorship, adidas India aims at redefining the […]

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]

Iris unveils a hat trick of social film for adidas’ #HereToCreate World Cup campaign

Iris unveils a hat trick of social film for adidas’ #HereToCreate World Cup campaign

Iris has released three new videos for adidas for their World Cup Campaign. Liverpool and Egypt’s Mo Salah, Manchester City and Brazil’s Gabriel Jesus and the Spanish national squad are featured in these creative football-themed films, which are part of the brand’s “Creativity is the answer” proposition. ‘Paint the Streets – The Gabriel Jesus Mural’ ”At […]

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

Isobar has launched #ItsOnYou a digital campaign for adidas India. The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and […]

adidas urges Indian sports lovers to shower support on unrecognised stars in #FanTheFire campaign

adidas urges Indian sports lovers to shower support on unrecognised stars in #FanTheFire campaign

adidas has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements. Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in […]

Adidas Y-3 unveils Yohji Yamamoto- designed Virgin Galactic space suits

Adidas Y-3 unveils Yohji Yamamoto- designed Virgin Galactic space suits

Exclusive Adidas brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots […]

Top FIFA sponsors pen open letter to executive committee

Top FIFA sponsors pen open letter to executive committee

Fifa sponsors Coca-Cola, AB InBev, Adidas, McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]

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