· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020
· Video brands will spend 57% of their budgets on digital advertising in 2020
· Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV
· Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK
Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole
In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery
Auto brands spend more on television than average: it’s still key for mass-audience brand-building
Digital advertising is the only channel forecast to grow between 2019 and 2022
Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts, published today*. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets. The spread of the novel coronavirus and its effect on the global economy have left […]
69% of digital media will be programmatic in 2020
Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN) has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]
In-app mobile adspend will reach almost 17 billion USD by 2018, up from 3.5 billion USD last year, a new report from Juniper Research has found. According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to […]
