Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

AppNexus teams up with Axel Springer and Schibsted in Supporting  IAB Europe’s Transparency and Consent Framework

Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]