Saatchi & Saatchi London and Britvic-Owned Robinsons Launch Fruit Creations Campaign

Saatchi & Saatchi London and Britvic-Owned Robinsons Launch Fruit Creations Campaign

Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]

Young & Laramore launch new “Better Problems” campaign for American Standard

Young & Laramore launch new “Better Problems” campaign for American Standard

Ingersoll Rand owned American Standard teamed with creative agency Young & Laramore to launch their new “Better Problems” campaign. American Standard Heating & Air Conditioning is “Built to a Higher Standard,” offering the highest industry standard of heating and air conditioning equipment and unparalleled support from a vast network of independent dealers. To translate the benefits of its […]

Vespa India raises awareness about AIDS in latest campaign

Vespa India raises awareness about AIDS in latest campaign

In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]

Flipkart unveils new campaign styled by Lowe Lintas

Flipkart unveils new campaign styled by Lowe Lintas

As a step-up from the brand’s ‘Be Trendy. Always.’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion. A study done by The Boston Consulting Group (BCG) and Facebook says India’s fashion e-commerce market is expected to grow four-fold to as […]

MarComm’s Star Parade: Meet Souvik Datta

MarComm’s Star Parade: Meet Souvik  Datta

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

Isobar has launched #ItsOnYou a digital campaign for adidas India. The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and […]

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