McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet it’s the opposite, it’s the beginning of the summer season where the fire warnings conversations start. To highlight the people’s works who devote themselves to care and prevent risk for others, Ripley and McCann Santiago make a tribute to all […]

Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify has extended its popular end of year marketing campaign “Wrapped”, with a real-time digital OOH campaign. Premium users are invited to submit their personal Wrapped stats to be “Overshared” publicly in one of six major foot traffic hubs around the world: Times Square in New York City, Piccadilly Lights in London,Forum Des Halles in […]

Stack launches first campaign with Office of the Public Guardian

Stack launches first campaign with Office of the Public Guardian

Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed STACK to launch its Lasting Powers of Attorney (LPA) campaign following a government pitch against a number of agencies. The campaign, which launches on December 10, aims to help OPG increase LPA registrations among under-represented groups, by promoting the […]

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

This Christmas IKEA Invites Customers to Disconnect in New Campaign

This Christmas IKEA Invites Customers to Disconnect in New Campaign

IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect,  IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

 Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital  smart screens mounted to existing rideshare vehicles, is already proving to be a […]

Hip-hop artist and part time Wren Kitchens employee raps about his quality kitchens in new ad

Hip-hop artist and part time Wren Kitchens employee raps about his quality kitchens in new ad

Tribal Worldwide London, Agency of Record for Wren Kitchens, has created an engaging branded content campaign with a rap written and performed by a Wren Kitchens’ employee ‘Civil’ that highlights the ‘The Wren Difference’ about how they are different from their competitors. The rap video, which was originally written and performed for Wren Kitchens’ end of […]

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