WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

 Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

 Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]

WPP CEO Sir Martin Sorrell Steps Down

WPP CEO Sir Martin Sorrell Steps Down

Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer, Europe, have […]

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]

RhythmOne Announces Key Appointments in the UK Post Acquisition

RhythmOne Announces Key Appointments in the UK Post Acquisition

Global advertising technology company RhythmOne has announced two new appointments in the UK: Ajay Daved, in the role of Programmatic Director, and Jenny Thomson, in the role of Client Service and Operations Director at RhythmOne.These high-level hires take place in the wake of two significant acquisitions in the form of YuMe, Inc. in February 2018 […]

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