Lynx, the UK’s number one male toiletries brand1, has launched ‘The Fine Fragrance’ campaign, backed by a substantial £15m investment and led with a brand-new TV advert, “Fine Fragrance Mall” featuring award-winning rap artist Lil Baby. Set to the tune of Lil Baby’s smash hit “Drip Too Hard,” the TV spot weaves together anime, gaming, music, […]
Annual Day of Popevka to honor culture and language declared for 28th of November Celebrating the Međimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a […]
Selected without pitch, adam&eveDDB will work with CoppaFeel! on a pro-bono basis to develop campaigns that challenge perceptions and drive relevance of breast cancer in young people, because breast cancer doesn’t discriminate against age. Increasing awareness of the importance of regular checking, the campaigns will support CoppaFeel!’s overall mission to get every 18-24 year old […]
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for […]
Ads depict the brand’s industry differentiator of knowledge + care through creative storytelling Truist unveiled a new campaign, “Unstoppable Together,” highlighting Truist’s unique ability to bring clients both deep financial knowledge coupled with unwavering care, a differentiator in the financial services industry. The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution […]
What’s a bed for? For playing, for dreaming, for living. For the launch of Savoir’s new bed, brand design studio Without created a campaign with the luxury bedmaker that puts life – not just sleep – at its centre, as the brand looks to attract the next generation of Savoir customers. Staying true to its […]
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love […]
E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
The GREAT Britain and Northern Ireland campaign (GREAT) and Pablo & UNLIMITED have today announced the launch of the latest iteration of the Unicorn Kingdom campaign The ‘Ever-Changing Statue’ – a distinctive, 3D-hologram installation in New York City. Statues have historically been used to honor past achievements, however this future gazing statue looks to raise […]