KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published […]
This summer, Labatt sought to establish its relevance among its core demographics, particularly within the Great Lakes market. Given the region’s prominent “lake culture,” Labatt wanted to show how the brand deeply understands (and endorses) this summer time phenomenon. Labatt tapped Burns Group to create a campaign that was built on the idea that our […]
On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to […]
VCCP have launched a new campaign to introduce the latest offering from Cadbury: a delicious Cadbury milkshake mix. We all love the classic Cadbury taste – and now you can enjoy it by mixing Cadbury Choc’Shake powder with fresh, cold milk for a delicious treat. The product complements Cadbury’s successful hot chocolate offering and will […]
With its sights set on causing irritation to dominant market players, new subscription-based pet wellbeing brand ITCH launched on July 1 with the aim of disrupting and injecting some serious personality into the flea prevention market. Co-founded by direct-to-consumer entrepreneur James Cox [co-founder YYX Capital and Europe’s fastest growing sleep tech firm Simba], pet supplies retailers Jonny and Adam Gould [co-founders Monster […]
Yorkshire Tea has recruited a presentation pointer-swinging Sean Bean and a levitating Dynamo as the stars of its latest work for its “where everything’s done proper” campaign by Lucky Generals. The new instalment once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show jobs being done proper. In “Induction”, Sean […]
WPNC has created a new fundraising campaign, Every Second Counts, for London’s Air Ambulance Charity. It features a DRTV ad and supporting online campaign. The aim is to raise awareness of the charity’s work treating critically injured people at the scene of emergencies across London, uniquely bringing the hospital to the patient. The campaign also […]
Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target 2019r’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the […]
McDonald’s and Leo Burnett London have launched the ‘Give in to Bacon’ campaign in order to celebrate the release of the new Bacon Roll, a premium product and the latest addition to the Breakfast menu this Summer. The 30” TV spot airs on Monday 24th June, just two days before the launch of the product […]
The world’s largest aquarium brand, SEA LIFE, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support SEA […]