Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]
10Pearls expands its digital and creative capabilities, reaching new heights through a “one brand, one team” strategy with the introduction of 10Pearls Studio. The Studio brings together existing digital capabilities and past digital marketing acquisitions, such as Likeable, an acclaimed social media agency based in New York City; and Pixel506, a digital services agency based in Costa […]
Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship. Roy’s career reveals a knack for cross-platform multimediastrategy and storytelling, with a focus on event activation. A […]
Pair are first partners the Boston advertising agency has hired in its 18-year history Full-service advertising agency Full Contact has added two key members to its team, Erin Regan and Mark Battista. Managing Partner Erin Regan is motivated by a relentless pursuit to drive innovation in the modern agency landscape. She is a seasoned agency […]
The Many’s Alli Adamonis has been promoted to Group Brand Director. Adamonis joined The Many in 2021 as a senior brand director. In her new role, Alli will oversee brand strategies for Panda Express and all new business, ensuring their alignment with The Many’s innovative vision and growth objectives. Adamonis has showcased exceptional talent in leading integrated […]
McCann Central announced today it has partnered with The Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa. Donating 212 pieces of IT equipment and machines, including iMacs, Macbook Pros, and Elitebooks, The Turing Trust will now be able to distribute important equipment to schools and educational […]
Elmwood London has appointed award-winning JKR lead Iván Mato as its new Executive Creative Director, as the global design consultancy looks to stay ahead in a climate of intense corporate competition and rapidly advancing digital technology. In his new role based out of Elmwood’s UK HQ, Iván will spearhead the studio’s global client growth – with a particular […]
Executives bring years of strategy, marketing, production, and creative experience to the agency Brand storytelling and strategic advertising agency Fortnight Collective has added four key staffers to handle strategic and creative duties for its brand clients. Sam Emrich, Drake Paul, and Jeff Roy began in March while Rachel Arther joined in February. Sam Emrich, senior […]
Emmy award-winning, independent creative agency MIRIMAR has added Jake Ausburn and Alex Polglase to its talent team. The pair come from Sydney’s The Monkeys, part of Accenture Song’s global creative network. Ausburn and Polglase have been working together for two and a half years. In that short time, they’ve won the Cannes Grand Prix, shot on […]
Peace One Day (POD), a global organisation that campaigns to create a more just, inclusive, sustainable, and peaceful world, has appointed technology entrepreneur Simon Ward to its senior team as the not-for-profit celebrates its 25th anniversary year. Ward, a longstanding supporter of the organisation, is also the founder and CEO of global marketing technology company, Inspired Thinking […]