For marketing and communications teams, international growth has always been a big target, but an equally large difficulty. Localisation is a tough nut to crack. The buzzword of 2023 has without a doubt been ChatGPT for our industry, there are risks that come with it, and there are huge opportunities too. This was what caught […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]
The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator. “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]
Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB. ‘The Uncreative Agency’ is […]
Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]
Ai is the word du jour, the topic of the moment. Everyone is talking about Ai and its capability. Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how Ai can replace human creativity. This moment […]
An evolving job market has resulted in a new, skills-focused culture of education, since typical paths like college are no longer a direct passport to securing work. Addressing these challenges is Audo, who partnered with branding and marketing agency SMAKK to create a humanistic identity as meaningful as its mission – to bridge the gap […]