Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]

Kilchoman NFC Mobile Marketing Campaign Outperforms Traditional Digital Benchmarks

Kilchoman NFC Mobile Marketing Campaign Outperforms Traditional Digital Benchmarks

Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]

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