Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank announce the tour of an incredible new book, ‘10 | The Book That Grew’. In an initiative to support Irish agriculture and farming, the book has been grown entirely from grass. In a world’s first, every page, every word, and every diagram in this […]
Rothco and Allied Irish Bank (AIB) release a new campaign, ‘Belief Is Everywhere’. The integrated campaign led by a 60-second TVC directed by Academy’s Si&Ad, looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish […]
To mark Allied Irish Bank’s (AIB) sponsorship of the 2018 All-Ireland Senior Football Championship, creative agency Rothco, part of Accenture Interactive, teamed up with production studio, Piranha Bar, and music company, Mutiny, to create ‘The Toughest Journey’ – a 90’s style video game TVC and supporting mobile game challenging GAA fans to represent their county […]
Allied Irish Bank (AIB) and ROTHCO launch the latest campaign ‘Jeff and Kammy’s Journey to Croker’ in support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship. Previously, the brand has challenged professional athletes including rugby players, cricketers, footballers and NFL players to see if they can prove tougher than their homegrown […]
On Friday 7th July, Allied Irish Bank and Rothco launch the second phase of their touching campaign ‘The Last Repayment’. Earlier in 2017, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ […]