London based How Now Creative goes global for NFL GAMEPASS

London based How Now Creative goes global for NFL GAMEPASS

Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads. The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to […]

Heinz Yellow Mustard rolls out NFL UK Playbook through Media Bounty

Heinz Yellow Mustard rolls out NFL UK Playbook through Media Bounty

Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign created by creative social agency Media Bounty. Heinz’s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, […]

Microsoft crowdsources fan ideas for the future of the NFL

Microsoft crowdsources fan ideas for the future of the NFL

Microsoft, an official sponsor of the US National Football League, is asking fans to submit ideas to improve the game for viewers and players in a new initiative called the ‘Imagine Bowl’. Looking to improve the NFL on the field, at the game and for viewers at home, the tech giant is inviting innovators to […]

Super Bowl Has Great Ads, But Most Watch For The Game

Super Bowl Has Great Ads, But Most Watch For The Game

Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]

Anomaly, @radical & Rock, Paper, Scissors hit the gridiron for Dick’s Sporting Goods

Rock Paper Scissors editor Biff Butler hits the turf with Anomaly and @radical.media to deliver a suspenseful 60-second spot for Dick’s Sporting Goods. Every Snap takes a panoramic view of the gridiron, sweeping across the flurry of excitement in those crucial seconds before the quarterback receives the ball and the line breaks. This marks Rock […]