YouTube and Ad Council tap AMP Agency and others for SXSW challenge

YouTube and Ad Council tap AMP Agency and others for SXSW challenge

YouTube partnered with Ad Council on three causes — empowering girls in STEM, preparing for disasters, and ending hunger —challenging AMP Agency and five other world-class creative agencies to explore how a deeper understanding of the people they’re trying to reach could create stories that drive real change. Working with YouTube and Google, the team identified 12 audiences interested in […]

Just For Men launches campaign to redefine outdated perceptions of masculinity and men’s grooming

Just For Men launches campaign to redefine outdated perceptions of masculinity and men’s grooming

 Global men’s hair and beard care leader Just For Men has unveiled a new advertising campaign. Be The Better Man encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. As the stigma around men’s grooming continues to shift, Just […]

AMP Agency Develops Proprietary Consumer Identity Strategy Designed to Drive Purchase

AMP Agency Develops Proprietary Consumer Identity Strategy Designed to Drive Purchase

Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]