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Uber launches first major campaign as it looks to widen appeal

Uber launches first major campaign as it looks to widen appeal

Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The  company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]

New digital banking platform ‘B’ launches with integrated brand campaign

New digital banking platform ‘B’ launches with integrated brand campaign

B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second TV […]

Clash of commuters! Wasserman creates brand experience and online campaign for Clash of Kings

Clash of commuters! Wasserman creates brand experience and online campaign for Clash of Kings

Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]

Werkabee: The recruitment tech millennials will actually want to use

Werkabee: The recruitment tech millennials will actually want to use

Graduate unemployment still remains a serious issue for the global economy. Opportunities for students, graduates and career-changers worldwide to gain professional work experience have never been more important- internships, volunteering, mentoring and research collaborations, while interest in entrepreneurship continues to surge worldwide. But how is the recruitment technology industry responding of late? Tinder-for-Jobs apps. Yes, a slew […]

PHD and Wired co-founder Kevin Kelly to explore the 12 “inevitable” tech trends at 2016’s Cannes Lions

PHD and Wired co-founder Kevin Kelly to explore the 12 “inevitable” tech trends at 2016’s Cannes Lions

PHD Worldwide, part of Omnicom Media Group, joins this year’s lineup of speakers at the Cannes Lions festival of International Creativity and continues its focus on emerging technology through a collaboration with Wired co-founder Kevin Kelly. Kelly, a leading technology thinker and writer, will join PHD’s worldwide strategy director, Mark Holden, to explore the 12 […]

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]

Saatchi & Saatchi create first mobile game where anyone can help scientists fight dementia

Saatchi & Saatchi create first mobile game where anyone can help scientists fight dementia

Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the first symptoms of […]

Bevy appoints Made in Chelsea’s Jamie Laing and Alex Mytton as brand ambassadors

Bevy appoints Made in Chelsea’s Jamie Laing and Alex Mytton as brand ambassadors

Bevy is proud to announce the signing of Made in Chelsea stars Jamie Laing and Alex Mytton as Brand Ambassadors for the disruptive alcohol and convenience delivery app. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through a myriad of exciting and experiential stunts and promotions, and may even be […]

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