Spencer Wong to lead new M&C Saatchi office in Hong Kong

Spencer Wong to lead new M&C Saatchi office in Hong Kong

M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect. The agency will be led by veteran adman, Spencer Wong, and will be the network’s 9th office in Asia; its 29th in the world. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at […]

United Entertainment Group Expands into Asia

United Entertainment Group Expands into Asia

United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, announced the launch of its first-ever offering in Asia. Industry veteran Toru Fumihara has been hired as the Managing Director of UEG’s new office in Tokyo, which will serve as a hub for the Asian marketplace. UEG is expanding its global footprint into […]

BrandCap provides new branding for Experience Travel Group

BrandCap provides new branding for Experience Travel Group

Boutique Asian adventure travel company, Experience Travel Group, has launched a new brand strategy and identity to further differentiate itself in a congested market. The refresh has been carried out in collaboration with leading consultancy, BrandCap, which has been responsible for the positioning, brand strategy, purpose and identity. The premium travel agency creates distinctive holidays […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee, the distributed energy and heat research consultancy, has selected Aspectus to drive its engagement with Europe’s energy sector. Having established its reputation as a specialist in the ‘new energy’ market, the company needed a communications partner to boost its profile and increase brand awareness. Andy Bradley, Director at Delta-ee, said: “We’ve been growing rapidly, […]

McCann Japan Appoints World’s First AI Creative Director

McCann Japan Appoints World’s First AI Creative Director

McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]

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