The latest report in We Are Social’s series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing. Internet in China The research shows that roughly 100,000 people in China started using the internet every day over the past year […]
Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]
Singapore’s National Day has broken the record for the highest number of tweets around a single event in the country, which celebrated its 50th birthday. More than 230,000 tweets about #NDP2015 and all things related to the National Day Parade were posted for the city-state’s super-hyped celebrations. The climax of SG50 beat the last record […]
An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]
Ashutosh Srivastava, chairman Asia and CEO emerging markets group Mindshare, has added the Middle East and Africa to his remit. The change comes as Helen McRae is appointed Mindshare UK CEO, a role she will combine with her responsibility as chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. McRae’s Africa responsibilities […]
ADFEST unveils its 2014 theme, “Co-Create the Future”, to reflect how marketing communications in today’s world is no longer yours alone as interaction and communication between businesses and consumers are more diverse and transparent than ever. ADFEST 2014 will be held from Thursday 6th – Saturday 8th March 2014 at the Royal Cliff Hotels Group, […]
Bates Asia and CHI & Partners announced today the formation of a joint venture, Bates CHI & Partners, a ‘new model’ network with deep roots in Asia and world-class creative credentials. The new network immediately doubles the size of both businesses. The agency will give western clients direct access to strong market capabilities across Asia’s […]
360 Degree “Open up to More†Campaign Incorporates Print, Digital and Online Video SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More†campaign is part of a wider government-backed initiative by […]
Campus opening marks Hyper Island’s entry into Asia and opens up new career possibilities for creatives and communicators worldwide Hyper Island, the world’s leading learning institute within leadership, innovation and digital media, opens its doors in Singapore today, marking a long-awaited entry of the digital media learning phenomenon into Asia. The new campus marks an […]