Sports betting brand Oddset utilizes AI to create an immersive audio experience, allowing football fans to dream of European play

<strong>Sports betting brand Oddset utilizes AI to create an immersive audio experience, allowing football fans to dream of European play</strong>

The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]

Denon and Creative Agency Madwell Create Global Campaign “Crafted for the Sound-obsessed” for Speaker Enthusiasts

<strong>Denon and Creative Agency Madwell Create Global Campaign “Crafted for the Sound-obsessed” for Speaker Enthusiasts</strong>

Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand.  Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]

Free Turn Introduces Immersive Audio Company

Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy

Free Turn Introduces Immersive Audio Company

Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]

Audio Brand Trends 2021: how the sound of brands will change next year

Audio Brand Trends 2021: how the sound of brands will change next year

Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]

Mixcloud turns 10 and launches new brand identity created with Studio Output

Mixcloud turns 10 and launches new brand identity created with Studio Output

Mixcloud is 10. To mark the occasion the audio streaming platform is launching an all-new brand identity, created in collaboration with digital-first design agency Studio Output. At the same time Mixcloud is announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about. Making waves in […]

Spotify Launches Streaming Ad Insertion

Spotify Launches Streaming Ad Insertion

2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting.  Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]

Beano unveils the world’s funniest fart according to science

Beano unveils the world’s funniest fart according to science

A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s funniest fart sound.  The new in-depth study titled “The Flatulence Report” also finally unveils the mathematical formula to the wind most likely to have listeners laughing. With the help of Beano […]

New Hefty campaign reinforce craft and the ability to turn the most crazy creative ideas in sound

New Hefty campaign reinforce craft and the ability to turn the most crazy creative ideas in sound

Hefty, the Brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in […]

Outfox the competition: First content marketing trends podcast launches

Outfox the competition: First content marketing trends podcast launches

BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI.  […]

Former Adelphoi management team launches new sonic branding agency DLMDD

Former Adelphoi management team launches new sonic branding agency DLMDD

Max De Lucia, Greg Moore and Sascha Darroch-Davies have walked out of senior management roles at music and sound collective Adelphoi Music, joining forces with former FRUKT MD Jeremy Paterson to start DLMDD – an international sonic branding agency. Drawing on backgrounds at the forefront of music production and branding, De Lucia, Moore, Darroch-Davies and […]