Audi captures children’s insights in tech-focused social campaign

Audi captures children’s insights in tech-focused social campaign

 Audi UK has launched a social media campaign, which captures the imagination and excitement of children towards the future of automotive technology. Working with socially-led creative agency We Are Social, the campaign sees six children interacting with an Audi Q7, an SUV laden with the latest technologies, discussing what they believe the cars of […]

Ford teams up with Oath and Mindshare to unlock the secrets behind mental performance

Ford teams up with Oath and Mindshare  to unlock the secrets behind mental performance

 Ford has teamed up with global media technology company Oath and global media agency network Mindshare, part of WPP, to carry out a ground-breaking new study that explores the brain as the next frontier in performance. The study was filmed, with video content created using insights from Oath’s media platforms and distributed across its […]

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood in new campaign with Oath

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood in new campaign with Oath

Kia Motors, Havas Media, Innocean Worldwide and media technology company Oath announce a new campaign designed to showcase important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. Working with Havas Media and Innocean Worldwide, Oath has created a multichannel video, editorial and branded […]

See Wind-Power Through a Child’s Eyes in This Beautiful New Audi Campaign

See Wind-Power Through a Child’s Eyes in This Beautiful New Audi Campaign

Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model – a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive […]

Toyotathon Makes TV History with First 100 Second Commercial

Toyotathon Makes TV History with First 100 Second Commercial

 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

MOIA pledges to take one million cars off the road with world’s first 6-seater electric ride sharing car

MOIA pledges to take one million cars off the road with world’s first 6-seater electric ride sharing car

During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]

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