Vespa India raises awareness about AIDS in latest campaign

Vespa India raises awareness about AIDS in latest campaign

In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]

NZTA and NZ Police Launch Brutally Real Driving Safety Film

NZTA and NZ Police Launch Brutally Real Driving Safety Film

The New Zealand Police and NZ Transport Agency have launched a powerful new ad, urging speeders on the road to stop defending their perceived ‘right’ to speed. Directed by Christopher Riggert and produced by Finch, the ad follows a police officer as he meets several speeding drivers who offer excuses for why they’re speeding. “Every […]

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about […]

FCB Cape Town launches a new ad for the ‘Safely Home’ initiative

FCB Cape Town launches a new ad for the ‘Safely Home’ initiative

 Remember FCB Cape Town and the Western Cape Government’s #ItCanWait Don’t Text & Drive message from earlier in 2017? The fail compilation video went viral, reaching 83 million views and 780 000 shares from a worldwide audience. Now the makers have release a new version – ‘World’s Biggest Idiot?’ – just in time to remind us all to […]

M&C Saatchi & Mad Ruffian Highlight Fatal Perils of Texting & Driving for the FIA Foundation & AA Charitable Trust

M&C Saatchi & Mad Ruffian Highlight Fatal Perils of Texting & Driving for the FIA Foundation & AA Charitable Trust

M&C Saatchi and Mad Ruffian launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal danger of texting and driving.  Set to Bing Crosby’s 1943 hit “I’ll be Home for Christmas”, the film shows a father and daughter innocently […]

The Jo Cox Foundation teams with St. Luke’s to unveil #MincePieMoments Christmas film

The Jo Cox Foundation teams with St. Luke’s to unveil #MincePieMoments Christmas film

The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]

HSBC UK launches Alzheimer’s awareness #GiveAMemory campaign

HSBC UK launches Alzheimer’s awareness #GiveAMemory campaign

To mark its second year as an official strategic partner of Alzheimer’s Society and Alzheimer Scotland, HSBC UK is launching #GiveAMemory – a social and retail campaign that talks about the value of memories, especially at Christmas. The campaign highlights the tools HSBC UK provides to help those living with dementia, including their new ‘Managing […]

Thousands show their faces for Amnesty’s I’M HERE campaign to help free journalist from prison

Thousands show their faces for Amnesty’s I’M HERE campaign to help free journalist from prison

 Amnesty Switzerland launches its TV campaign, I’M HERE, which is fighting for the release of imprisoned Chadian journalist Tadjadine Mahamat Babouri – better known as Mahadine. The campaign, I’M HERE created by Walker Zurich, is set to roll out across multiple Swiss TV channels on December 14. Walker was tasked by Amnesty Switzerland to […]

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing of the video-muting Facebook generation

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing  of the video-muting Facebook generation

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]

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