The Specialized Foundation introduces “Outride ADHD” during Tour De France

The Specialized Foundation introduces “Outride ADHD” during Tour De France

On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]

Pop-up food truck offers “Women’s Meat” sandwiches to highlight human trafficking and prostitution in Israel

Pop-up food truck offers “Women’s Meat” sandwiches to highlight human trafficking and prostitution in Israel

Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel.  The country’s mortality rates among female prostitutes are 40 times higher than the rest […]

Bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

Bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a powerful campaign to raise awareness of this devastating condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This often rapidly progressing condition can affect anyone, taking away the ability to move, […]

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]

Cannes Lions Health, RB & Save the Children join forces to tackle air pollution with unique innovation hack

Cannes Lions Health, RB & Save the Children join forces to tackle air pollution with unique innovation hack

Lions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest environmental health risk – air pollution – in an innovation challenge like no other. Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & […]

Breast Cancer Now Celebrates 20th Anniversary of Fashion Targets Breast Cancer with Images by Mario Testino

Breast Cancer Now Celebrates 20th Anniversary of Fashion Targets Breast Cancer with Images by Mario Testino

Kate Moss and Naomi Campbell have been photographed by Mario Testino to celebrate the 20th anniversary of Fashion Targets Breast Cancer in the UK. Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised over £14 million for Breast Cancer Now’s vital research. The stunning 2016 images […]

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on the road were […]

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