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These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

These Unwritable Receipts Let You Donate Your Signature to Fight Illiteracy

There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]

Cannes Lions Health, RB & Save the Children join forces to tackle air pollution with unique innovation hack

Cannes Lions Health, RB & Save the Children join forces to tackle air pollution with unique innovation hack

Lions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest environmental health risk – air pollution – in an innovation challenge like no other. Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & […]

Breast Cancer Now Celebrates 20th Anniversary of Fashion Targets Breast Cancer with Images by Mario Testino

Breast Cancer Now Celebrates 20th Anniversary of Fashion Targets Breast Cancer with Images by Mario Testino

Kate Moss and Naomi Campbell have been photographed by Mario Testino to celebrate the 20th anniversary of Fashion Targets Breast Cancer in the UK. Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised over £14 million for Breast Cancer Now’s vital research. The stunning 2016 images […]

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on the road were […]

JWT Japan & University of Tokyo Laboratory Team to Open “No Salt Restaurant”

JWT Japan & University of Tokyo Laboratory Team to Open “No Salt Restaurant”

J. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the ‘No Salt Restaurant’, which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation. Today, excessive intake of salt is a global health issue. The World Health Organization […]

Y&R team with Egg Film’s Jason Fialkov to launch haunting ‘First Kiss’ love story

Y&R team with Egg Film’s Jason Fialkov to launch haunting ‘First Kiss’ love story

Egg Films’ Jason Fialkov directed First Kiss, a heartbreaking love story for the Western Cape Government. If you haven’t seen it yet, stop reading and press play before we spoil the twist in the tale. First Kiss tells the story of a young couple at a party, who spend their night trying to kiss but […]

See the Story Behind the Romanian Football Team’s Mathematical Shirts

See the Story Behind the Romanian Football Team’s Mathematical Shirts

Geometry Global Bucharest has revealed the idea behind its impactful campaign for the Romanian Football Federation (FRF) that unites education and football. The campaign “FRF supports education” travelled around the globe this weekend after footballers from the home team wore shirts bearing mathematics formulas onto the pitch ahead of the Romania–Spain home friendly on Easter […]

Latest New Zealand Transport Spot is Exactly What You’re Looking For

Latest New Zealand Transport Spot is Exactly What You’re Looking For

Wellington creative agency Clemenger BBDO, with media partner OMD, have announced the launch of Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel. Clemenger BBDO’s Creative Director, Emily Beautrais says, “We’re never without our phones; it’s the first thing we […]

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace is highlighting the destructive impact that fishing trawlers have on the Arctic Ocean with a film entitled ‘The Little Explorer.’ The campaign, part of Save the Arctic initiative, is calling on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the ecosystem. The 90-second ad by […]

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